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your Sofa is a collaborative marketing campaign
involving four of the biggest arts venues in Cardiff;
Chapter, New Theatre, The Sherman and St Davids
Hall. The branding idea revolves around the someone
sitting on their sofa 'slobbing out' and not going
out to enjoy a far more interesting time at events
taking place at each of the venues....
Work involved developing the whole 'branding'
idea then carrying this across printwork, a website,
CD Rom and E-Fliers to help promote the campaign
across Cardiff and South Wales.
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